Notes from a Reading Addict: March 2025

Whenever we drive into a new town or city, we always look at the buildings. They give us an idea of what the town is like now and what it used to be like. They tell us a little bit about their history, they tell us a bit about the people who founded the towns and what they did.

It isn’t so much the new, shiny glamorous buildings that have recently been erected; it is the older buildings, the ones which aren’t streamlined, dull and boxy or looking just the same as the others around them. We look for the buildings in-between the new ones, the ones still remaining. Those with ledges complete with nice patterns carved into them, false facades crowning their fronts, fancy brickwork, maybe even gargoyles. Its things such as these that set them apart from the newer creations. It often seems that an older, dilapidated building has more class as compared to a new sleek building that was planned complete with a tight financial bottom line in its plans.

Driving past these older buildings we often spot painted signs on them. If we are lucky, a complete sign will be visible. A sign advertising a company that used to occupy the building or maybe a product such as candy, flour, chewing tobacco or a soft drink. Coca-Cola and Mail Pouch Tobacco signs can be seen all over the place! Some signs are so faded that you can only guess what they might have said while others appear as if they’d been painted yesterday. Many of these signs have been painted over with other signs, making them even harder to read!

They are called “Ghost Signs” The men who painted them, called Wall Dogs or Barn Lizards used oil and lead based paints which helped the signs last longer. The men who painted them did it by hand, they were true artisans!

Many of these signs are found near the centers of towns or in the commercial districts. They are also seen near railroad stations and places where newcomers might congregate. In some cases, a new building was built beside a sign, hiding it from view and also the damaging effects of sun and weather. When the building was demolished, the sign became visible again. There may be many you pass daily and never notice, they have become part of our background. Further out from the cities, in the country side, Mail Pouch tobacco signs decorate barns in over 20 states. Between 1891 and 1992 thousands of barns were painted with their ads. A pair of skilled men could do 2 barns in 12 hours!

The signs may be for Banks, Savings and Loans, Tailors, Machine Shops, Shoe Stores, Drug Stores and Grocery shops. They advertised the things that the people needed. The signs are a part of their history! A lot of communities are still using these signs though now they are more as a tourist attraction as compared to a selling device. Some have restored older signs and some have painted new signs. To someone who looks for ghost signs, these aren’t quite the same as finding the older, original signs. They consider re-painting a sign sort of like re-touch a piece of artwork. These were done by masters of their craft and by re-touching it, you might be possibly damaging it. The new signs, while they look nice, aren’t quite as exciting as the originals!

Here are a few of the signs we have come across in our travels. Most of them are original but there are a few that are reproductions. When you’re out on the road, keep an eye out for these old pieces of artwork.